{"id":3144,"date":"2020-03-11T14:00:21","date_gmt":"2020-03-11T14:00:21","guid":{"rendered":"https:\/\/fx5.com\/en-gb\/?p=3144"},"modified":"2021-07-01T14:02:16","modified_gmt":"2021-07-01T14:02:16","slug":"client-spotlight-distillery-031","status":"publish","type":"post","link":"https:\/\/fx5.com\/en-gb\/client-spotlight-distillery-031\/","title":{"rendered":"Client Spotlight: Distillery 031"},"content":{"rendered":"\n<p>Before talking to Andrew Rall, founder and distiller at<a href=\"https:\/\/www.distillery031.com\/\"> Distillery 031<\/a> in Durban, South Africa,&nbsp; we did a quick Google search to figure out the time difference. We caught him at the tail end of his day to get to know the distillery&#8217;s journey, the challenges they were faced with starting up, as well as those he was encountering today as they grow. What once started 12 years ago as an idea among friends and sugar cane has<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2020\/03\/Andrew-Rall-031-1-300x300.webp\" alt=\"\" class=\"wp-image-3390\" width=\"280\" height=\"420\" srcset=\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2020\/03\/Andrew-Rall-031-1-467x700.webp 467w, https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2020\/03\/Andrew-Rall-031-1-768x1152.webp 768w, https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2020\/03\/Andrew-Rall-031-1.webp 800w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/figure><\/div>\n\n\n\n<p>evolved into trying to break into new markets, new products and find more efficiencies.&nbsp;In those years, and even before that, the interest in spirits stemmed from travels abroad, particularly with rum, and that interest grew into bottle collections, equipment piling up in the garage and the realization of an opportunity in his local market \u2013 and if you are a distiller or distillery owner, our bet is that this sounds familiar.<\/p>\n\n\n\n<p><strong>The first of its kind.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u201cOne of the challenges was we were the first craft, or non-massive commercial distillery in our province. The local authority had never done a&nbsp;licensing application before and didn\u2019t know what do to, and we didn\u2019t know what to do so we knew it was going to be a long process.\u201d<\/p>\n\n\n\n<p>Like in the United&nbsp;States, they had to&nbsp;commit to a location before they could receive their&nbsp;license.&nbsp;During that&nbsp;time&nbsp;they improvised&nbsp;the space to be mixed-use for&nbsp;art and other businesses, which has since lead on to other&nbsp;endeavors as well as&nbsp;a massive, positive&nbsp;change in their neighborhood.<\/p>\n\n\n\n<p>Getting ready to launch the distillery they knew that up to that&nbsp;point only big-name brands were on the shelves.&nbsp;To make a quality rum, which was&nbsp;is passion and&nbsp;their end goal,&nbsp;he knew he needed years&nbsp;to age it and&nbsp;so they&nbsp;also focused on products like gin and&nbsp;liqueurs&nbsp;to get the cash flow&nbsp;going.<\/p>\n\n\n\n<p>Sounds easy enough right? After all, that is what countless distilleries in the states have been doing.&nbsp;The reality was that this was easier said than done.<\/p>\n\n\n\n<p>\u201cAt that stage no one knew anything about craft spirits at all. So we had to educate people and we figured the best way to do that is for people to come and see how we produce it and be able to talk to them. We set up a visitors center and the distillery\u2026 and at the end of 2015 we were able to launch to the public.\u201d<\/p>\n\n\n\n<p><strong>The Daily&nbsp;(or Nightly)&nbsp;Grind&nbsp;<\/strong><\/p>\n\n\n\n<p>\u2026 And while we&#8217;re not referring to coffee, that certainly played a large role in the long nights spent setting things up, distilling and keeping their ducks in a row.<\/p>\n\n\n\n<p>\u201cThat&nbsp;[the day-to-day&nbsp;operations]&nbsp;has actually changed a lot. You end up doing a lot of things that you don\u2019t necessarily want to be doing but are necessary to run a business. A lot of night shift work!\u201d<\/p>\n\n\n\n<p>Those nights were also consumed with questions like \u201cHow are we going to complete with these&nbsp;big name&nbsp;brands?\u201d and&nbsp;concerns like \u201ccash flow, cash flow, cash flow.\u201d&nbsp;But&nbsp;indubitably&nbsp;as they learned more, the market also started to come around with a little coaxing.<\/p>\n\n\n\n<p>\u201cWhen we launched our first&nbsp;gin&nbsp;we had to print the word \u201cgin\u201d in big letters because no one even knew there was such a thing as craft gin,\u201d recalled Andrew.<\/p>\n\n\n\n<p>While initially&nbsp;they were&nbsp;very much focused on the area&nbsp;around the distillery, their distribution started to grow throughout the country. As you well know, gaining sales is always a \u201cwork in progress\u201d&nbsp;but after getting past the initial and considerate bumps in the road, Andrew and team started to look&nbsp;toward the future.<\/p>\n\n\n\n<p><strong>The Light at the End of the Tunnel&nbsp;<\/strong><\/p>\n\n\n\n<p>The shift from working through the night to&nbsp;get things started, getting past the initial market introduction and education,&nbsp;setting up a system to help them run efficiently&nbsp;and ending up where they are now means they have time to focus on what\u2019s&nbsp;ahead.<\/p>\n\n\n\n<p>\u201cI think<a href=\"https:\/\/fx5.com\/en-gb\/distillery-management-software\/\"> [DISTILL x 5] <\/a>has been fantastic. I always kind of knew we needed to keep control of the business and when you\u2019re a small business, as the owner you are torn in a hundred different directions with things you\u2019ve got to do. Keeping control and doing the admin and record-keeping ends up being the thing you leave off. So having a system where the production team and the logistics team has to follow it means that it really helps because I can go back and see what is going on.\u201d<\/p>\n\n\n\n<p>This journey&nbsp;started&nbsp;with&nbsp;an empty building,&nbsp;garage full of distilling equipment&nbsp;and, most importantly, a vision.&nbsp;After working through&nbsp;some unique&nbsp;hurdles&nbsp;to figure out how they would&nbsp;do&nbsp;what they wanted to do, Distillery 031 has entered the stage of growth&nbsp;with new challenges that partnerships and systems&nbsp;like with FIVE x 5&nbsp;help them&nbsp;overcome.<\/p>\n\n\n\n<p>\u201cWe are now&nbsp;managing sales and distribution and forecasting and regulations and people, growing a lot with people.&nbsp;Longer term is our vision is to become more of an international brand. We have been fortunate enough to win international&nbsp;awards&nbsp;so&nbsp;people have recognized that we have a quality product,\u201d Andrew told me.<\/p>\n\n\n\n<p>Hanging out&nbsp;(even virtually)&nbsp;with Andrew was eye-opening in so many ways. The barriers to entry into the distilling market aboard are not always all the different to the states. Setting yourself up for success with a goal in mind, like making perfectly aged rum for the masses, starts with a vision and is aided by passion, organization&nbsp;and a lot of creativity&nbsp;to become a reality. We are proud to support Distillery 031\u2019s journey!<\/p>\n\n\n\n<p><strong>About Distillery 031:&nbsp;<\/strong>South African Distillery of the Year 2018 and The Zulu Kingdom\u2019s First craft distillery. Distillery 031 is located in the Station Drive Creative Precinct in Durban. Distilling began in 2009, and the Distillery was opened to the public in 2015. Distillery 031\u2019s exceptional quality spirits have quickly made a name for themselves helping Distillery 031 become South Africa\u2019s most internationally awarded independent distillery. The product range refl\u00adects the best of contemporary Durban and its unique \u00adflavours. Like the multiple faces of this coastal paradise, this artisanal distillery offers a journey of discovery.&nbsp;<em>Photographs by&nbsp;Jacqui Engelbrecht and&nbsp;Dane Forman, www.distillery031.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before talking to Andrew Rall, founder and distiller at Distillery 031 in Durban, South Africa,&nbsp; we did a quick Google search to figure out the time difference. We caught him at the tail end of his day to get to know the distillery&#8217;s journey, the challenges they were faced with starting up, as well as [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gallop_menu_shadow":false,"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[11],"tags":[6,19,7,20,21,22],"class_list":{"0":"post-3144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spotlights","8":"tag-craft-distillery-software","9":"tag-craft-gin","10":"tag-craft-spirits","11":"tag-distillery-031","12":"tag-distillery-management","13":"tag-south-africa","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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