{"id":4336,"date":"2023-02-23T18:38:18","date_gmt":"2023-02-23T18:38:18","guid":{"rendered":"https:\/\/fx5.com\/en-gb\/?p=4336"},"modified":"2023-02-24T17:46:51","modified_gmt":"2023-02-24T17:46:51","slug":"to-sell-or-not-to-sell-your-distillery","status":"publish","type":"post","link":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/","title":{"rendered":"To Sell or Not to Sell: Setting Your Distillery Up for Success"},"content":{"rendered":"\n<figure class=\"wp-block-image alignright size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-1-300x300.webp\" alt=\"Caroline Calhoun\" class=\"wp-image-4337\" width=\"150\" height=\"135\" srcset=\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-1-700x633.webp 700w, https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-1-768x694.webp 768w, https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-1.webp 1200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><figcaption>Caroline Calhoun, CEO of FIVE x 5 Solutions<\/figcaption><\/figure>\n\n\n\n<p>Starting down a path to sell your business can be unsettling. After years of putting their all into building a sustainable operation, founders and CEOs often worry about losing control of the company they love, diminishing their legacy, and that selling out is akin to saying they\u2019re done \u2014 they have nothing left to give. They also worry that people may see the sale as them giving up and walking away, disregarding their employees and their customers.<\/p>\n\n\n\n<p>And then there is the general misconception about what it means to be acquired. While a purchaser may be focused on short-term revenue rather than sustainable business health, there are also buyers that want to support the health of the businesses they acquire to ensure long-term success for all parties.&nbsp;<\/p>\n\n\n\n<p>A good buyer will provide capital for growth \u2014 a great one will work with you to ensure that both the business and its unique culture thrive.&nbsp;<\/p>\n\n\n\n<p><strong>Set Your Team Up for Success with Information<\/strong><\/p>\n\n\n\n<p>Something I\u2019ve learned from both our experience of being acquired, and by working with other business leader&#8217;s who&#8217;ve been through the same thing, is that the success of an acquisition largely depends on preparation.&nbsp;<\/p>\n\n\n\n<p>Here are some tips if you\u2019re considering the option to sell your distillery:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Know who you\u2019re dealing with.<\/strong> If you\u2019re talking to an investor, speak to people at other businesses they\u2019ve acquired. This step is a must! Ask these folks a lot of questions.<\/li><li><strong>Keep expectations real.<\/strong> Be pragmatic about the expected outcome. There is usually a trade-off between long-term stability and short-term cash. If you want a stable foundation for the business, make sure you fully evaluate the various scenarios \u2014 both as the seller and for employees post-acquisition.<\/li><li><strong>Be clear about what you want.<\/strong> What are your expectations for your own future, short- and long-term? Do you have a successor in place? What is the acquirer\u2019s commitment to internal development and promotion? If the acquiring company expects to bring in an external candidate, what is their commitment to hiring someone who is a good fit for the existing company culture?<\/li><li><strong>Ask about plans for the future.<\/strong> It can be scary to let go of something you built, but it helps to understand the intent of the acquiring entity. Ask <em>why<\/em> they want to acquire your business. Will they rebrand and re-culture? Are their plans good for the company? Do their ambitions align with your long-term hopes for the team, organization, and legacy you\u2019ve built?<\/li><li><strong>Remember that if you had all the tools you needed, you wouldn\u2019t be selling.<\/strong> There\u2019s at least one reason you are selling or considering selling the business, and that reason should be top-of-mind as you evaluate options. Whether it\u2019s monetizing what you\u2019ve built, improving profitability or sustainability over the long term, or developing tools, programs, and processes that will allow your company to scale and your team to grow, your reasons are valid. Just remember that if you had the knowledge and resources to achieve those goals, you wouldn\u2019t need help.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Talk to People Who Have Been There and Done That<\/strong><\/p>\n\n\n\n<p>When making a decision as big as who to sell your distillery to, you need to find people who understand your business and have been through the process. This isn\u2019t something you need to evaluate in isolation, and there\u2019s plenty of valuable experience to leverage. You can start with me.<\/p>\n\n\n\n<p>I\u2019ve been through the acquisition process from both sides, and I\u2019ve learned some things (both good and bad) that I love sharing with other business leaders. Connecting with people who have been in your shoes and get it can make the whole process less nerve-wracking and leave you in a position to make a confident decision that&#8217;s right for you.<\/p>\n\n\n\n<p>Being acquired can seem a scary proposition, but may provide your team, your business, your culture, and your customers future growth and stability not otherwise available \u2013 that was certainly the case for us.&nbsp; If I can help another leader decide if acquisition is right for them, or help prepare them for the process of being acquired, I want to have that conversation. <a href=\"https:\/\/fx5.com\/en-gb\/distillery-software-contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">If that\u2019s you, reach out!<\/a> I can\u2019t wait to talk. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good buyer will provide capital for growth \u2014 a great one will work with you to ensure that both the business and its unique culture thrive. <\/p>\n<p class=\"more-link-wrapper\"><a href=\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\" class=\"more-link button\">Continue Reading <span class=\"screen-reader-text\">about To Sell or Not to Sell: Setting Your Distillery Up for Success<\/span> &#x2192;<\/a><\/p>\n","protected":false},"author":4,"featured_media":3377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gallop_menu_shadow":false,"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[128,98],"tags":[130,129,99],"class_list":{"0":"post-4336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-consulting","9":"tag-aquisition","10":"tag-business","11":"tag-consulting","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>To Sell or Not: Set Up Your Distillery for Success<\/title>\n<meta name=\"description\" content=\"When making a decision as big as who to sell your distillery to, find people who understand your business and have been through the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Sell or Not: Set Up Your Distillery for Success\" \/>\n<meta property=\"og:description\" content=\"When making a decision as big as who to sell your distillery to, find people who understand your business and have been through the process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\" \/>\n<meta property=\"og:site_name\" content=\"FIVE x 5\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T18:38:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T17:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Caroline Calhoun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline Calhoun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\"},\"author\":{\"name\":\"Caroline Calhoun\",\"@id\":\"https:\/\/fx5.com\/en-gb\/#\/schema\/person\/360c38284d8d26366ded47dc6fca18de\"},\"headline\":\"To Sell or Not to Sell: Setting Your Distillery Up for Success\",\"datePublished\":\"2023-02-23T18:38:18+00:00\",\"dateModified\":\"2023-02-24T17:46:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\"},\"wordCount\":738,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp\",\"keywords\":[\"aquisition\",\"business\",\"consulting\"],\"articleSection\":[\"Business\",\"Consulting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\",\"url\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\",\"name\":\"To Sell or Not: Set Up Your Distillery for Success\",\"isPartOf\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp\",\"datePublished\":\"2023-02-23T18:38:18+00:00\",\"dateModified\":\"2023-02-24T17:46:51+00:00\",\"description\":\"When making a decision as big as who to sell your distillery to, find people who understand your business and have been through the process.\",\"breadcrumb\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage\",\"url\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp\",\"contentUrl\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp\",\"width\":2560,\"height\":1709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fx5.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To Sell or Not to Sell: Setting Your Distillery Up for Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fx5.com\/en-gb\/#website\",\"url\":\"https:\/\/fx5.com\/en-gb\/\",\"name\":\"FIVE x 5\u00ae\",\"description\":\"Distillery Management Software\",\"publisher\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fx5.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fx5.com\/en-gb\/#organization\",\"name\":\"FIVE x 5 Solutions\",\"url\":\"https:\/\/fx5.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fx5.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/06\/fx5-solutions-fx5-mark-and-horizontal-text-full-color-rgb-svg-copy.jpg\",\"contentUrl\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/06\/fx5-solutions-fx5-mark-and-horizontal-text-full-color-rgb-svg-copy.jpg\",\"width\":2400,\"height\":1260,\"caption\":\"FIVE x 5 Solutions\"},\"image\":{\"@id\":\"https:\/\/fx5.com\/en-gb\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fx5.com\/en-gb\/#\/schema\/person\/360c38284d8d26366ded47dc6fca18de\",\"name\":\"Caroline Calhoun\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fx5.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-scaled-96x96.jpg\",\"contentUrl\":\"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-scaled-96x96.jpg\",\"caption\":\"Caroline Calhoun\"},\"url\":\"https:\/\/fx5.com\/en-gb\/author\/carolinecalhoun\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"To Sell or Not: Set Up Your Distillery for Success","description":"When making a decision as big as who to sell your distillery to, find people who understand your business and have been through the process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/","og_locale":"en_US","og_type":"article","og_title":"To Sell or Not: Set Up Your Distillery for Success","og_description":"When making a decision as big as who to sell your distillery to, find people who understand your business and have been through the process.","og_url":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/","og_site_name":"FIVE x 5\u00ae","article_published_time":"2023-02-23T18:38:18+00:00","article_modified_time":"2023-02-24T17:46:51+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp","type":"image\/webp"}],"author":"Caroline Calhoun","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Caroline Calhoun","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#article","isPartOf":{"@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/"},"author":{"name":"Caroline Calhoun","@id":"https:\/\/fx5.com\/en-gb\/#\/schema\/person\/360c38284d8d26366ded47dc6fca18de"},"headline":"To Sell or Not to Sell: Setting Your Distillery Up for Success","datePublished":"2023-02-23T18:38:18+00:00","dateModified":"2023-02-24T17:46:51+00:00","mainEntityOfPage":{"@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/"},"wordCount":738,"commentCount":0,"publisher":{"@id":"https:\/\/fx5.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage"},"thumbnailUrl":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp","keywords":["aquisition","business","consulting"],"articleSection":["Business","Consulting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/","url":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/","name":"To Sell or Not: Set Up Your Distillery for Success","isPartOf":{"@id":"https:\/\/fx5.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage"},"image":{"@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage"},"thumbnailUrl":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp","datePublished":"2023-02-23T18:38:18+00:00","dateModified":"2023-02-24T17:46:51+00:00","description":"When making a decision as big as who to sell your distillery to, find people who understand your business and have been through the process.","breadcrumb":{"@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#primaryimage","url":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp","contentUrl":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2.webp","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/fx5.com\/en-gb\/to-sell-or-not-to-sell-your-distillery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fx5.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"To Sell or Not to Sell: Setting Your Distillery Up for Success"}]},{"@type":"WebSite","@id":"https:\/\/fx5.com\/en-gb\/#website","url":"https:\/\/fx5.com\/en-gb\/","name":"FIVE x 5\u00ae","description":"Distillery Management Software","publisher":{"@id":"https:\/\/fx5.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fx5.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fx5.com\/en-gb\/#organization","name":"FIVE x 5 Solutions","url":"https:\/\/fx5.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fx5.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/06\/fx5-solutions-fx5-mark-and-horizontal-text-full-color-rgb-svg-copy.jpg","contentUrl":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/06\/fx5-solutions-fx5-mark-and-horizontal-text-full-color-rgb-svg-copy.jpg","width":2400,"height":1260,"caption":"FIVE x 5 Solutions"},"image":{"@id":"https:\/\/fx5.com\/en-gb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fx5.com\/en-gb\/#\/schema\/person\/360c38284d8d26366ded47dc6fca18de","name":"Caroline Calhoun","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fx5.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-scaled-96x96.jpg","contentUrl":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2023\/02\/Caroline-Calhoun-scaled-96x96.jpg","caption":"Caroline Calhoun"},"url":"https:\/\/fx5.com\/en-gb\/author\/carolinecalhoun\/"}]}},"featured_image_src":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2-600x400.webp","featured_image_src_square":"https:\/\/fx5.com\/en-gb\/wp-content\/uploads\/2021\/03\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-2-600x600.webp","author_info":{"display_name":"Caroline Calhoun","author_link":"https:\/\/fx5.com\/en-gb\/author\/carolinecalhoun\/"},"_links":{"self":[{"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/posts\/4336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/comments?post=4336"}],"version-history":[{"count":0,"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/posts\/4336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/media\/3377"}],"wp:attachment":[{"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/media?parent=4336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/categories?post=4336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fx5.com\/en-gb\/wp-json\/wp\/v2\/tags?post=4336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}